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Custom CMS & Headless Development

Content and presentation split apart, so each can move independently.

We pair a Next.js frontend with a decoupled CMS, so design and delivery each scale on their own.

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DecoupledAPI-FirstScalableFast
How We Work Together

Ways to work with us.

How We Approach It

Content and presentation, deliberately separated

In a headless setup, the CMS handles content — storing and organizing it through an API — while a separate frontend, usually built in Next.js, handles how that content is presented. That separation means your frontend team can ship interface changes without touching the content system, and your editorial team can manage content without knowing how the frontend is built.

This is worth the added complexity when you need the frontend to be fast and highly customized, when the same content needs to reach more than one channel, such as a website and a mobile app, or when a traditional CMS's themes and templates have become a constraint rather than a convenience.

What We Build

CMS & Backend Setup

Selecting and configuring a headless CMS or API backend suited to your content structure.

API Layer Design

REST or GraphQL APIs structured around how the frontend actually needs to query content.

Next.js Frontend Build

A fast, componentized frontend that consumes content through the API rather than a themed template.

Content Modeling for Editors

Structuring content types so non-technical editors can manage pages and posts without touching code.

Multi-Channel Delivery

The same content structured to serve a website today and other channels, like an app or a partner site, later.

Caching & Performance Strategy

Content delivery tuned so API calls and rendering don't become a new bottleneck.

Benefits

Content and frontend, moving at their own pace

Frontend and content teams don't block each other

Design and interface changes can ship independently of content structure changes.

Faster than a traditional themed CMS

A purpose-built frontend avoids the overhead of a full CMS rendering every page request.

Content reusable across channels

The same content can feed a website, a mobile app, or another surface through the same API.

Easier to replace the frontend later

Because content lives independently, a future frontend rebuild doesn't require migrating content again.

The Stack

Real technology, chosen for what the product needs.

Technologies

Next.js
REST APIs
REST APIs
GraphQL
Strapi
FAQ

Common questions about headless CMS development.

In a traditional CMS, the same system manages content and renders the page. Headless separates those two jobs — the CMS only manages content, and a separate frontend handles rendering and presentation.
It depends on your content needs — options like Strapi are common, and we can also work with an existing headless WordPress setup where that fits better.
Yes — the CMS interface is built for editors, with content modeled around how they actually write and publish, regardless of how the frontend is built.
Usually yes, upfront, since you're building and connecting two systems instead of configuring one. It tends to pay off when performance, customization, or multi-channel delivery genuinely matter.
Not negatively if built correctly — a Next.js frontend can render pages the same way a traditional site would for search engines, often with better performance.
That's one of the main advantages — the same API can serve a mobile app or other frontend without duplicating content management.
Yes, we assess the existing content structure first, then plan a migration path to the headless CMS and new frontend.
Decouple Your Stack

Has your CMS's templates become the thing holding your frontend back?

Tell us about your content and channels, and we'll architect the split that fits.

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